Months 0–301
Prove the engineering foundation
Freeze the pilot design, verify the bill of materials and complete three working feeder prototypes.
Investor opportunity
Back the infrastructure behind smarter poultry farming.
CooCoo combines a hardware entry point with recurring group-buying and analytics opportunities.
Market model
A significant poultry economy with feed at its centre.
The figures below are indicative market estimates from CooCoo's 2026 analysis. Supporting sources and methodology are available during investor discussions.
R59.94BTotal poultry industry value
R35.96BTotal addressable market
R8.99BServiceable available market
R179.8MYear 5 SOM target
Revenue model
Designed for blended growth.
01
Hardware salesUpfront revenue from smart feeder units.
02
Platform commissionRecurring revenue from group-buying transactions.
03
Premium subscriptionFuture SaaS revenue from analytics tools.
Pre-seed pilot round
R600,000estimated capital required for a focused 6–12 month validation programme
Product engineering & prototypesR180,000 · 30%
Pilot-unit manufacturingR150,000 · 25%
App, firmware & cloud platformR90,000 · 15%
Farm pilots, travel & supportR60,000 · 10%
Compliance, testing & legalR60,000 · 10%
Partnerships & customer discoveryR30,000 · 5%
ContingencyR30,000 · 5%
Budget figures are planning estimates. Final deployment will be managed against supplier, manufacturing and accredited testing quotations.
Use of capital
One round. Four evidence-building stages.
The objective is to move CooCoo from prototype development to a documented, investable pilot case with clearer technical, commercial and manufacturing evidence.
Months 4–602
Build the pilot fleet
Manufacture and deploy 8–10 pilot feeders with the core app, firmware and monitoring functions integrated.
Months 7–903
Validate on working farms
Run structured pilots across 3–5 farms and measure dispensing accuracy, uptime, farmer usage and operational effects.
Months 10–1204
Prepare for commercial scale
Validate unit economics, define the compliance path and document a manufacturing plan supported by pilot evidence.
Target position after 12 months
A tested pilot fleet, structured farm evidence, clearer unit economics, a defined compliance pathway and a commercial manufacturing plan ready for the next funding decision.
Timelines, quantities and outcomes are operational targets based on current planning assumptions. They may change as engineering, supplier and pilot findings develop.
Due diligence
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